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Thanks for reading the very first issue of Justin Smith SEO.
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After a brief period where the design, marketing, and hosting of internet web sites took a bit of a back seat to my desire to explore opportunities in the hospitality industry I am back and more focused than ever.
I would like to thank my long time clients and welcome this month's new clients such as Kelsey from Pacific Group Developments, Sandy from Remax Lake Cowichan, Patty and Tina from Annie's Acre B & B, Amir from Roc Group Inc, Craig from Coastal Cycle, Tabatha from the new move "Life in 24 Frames per Second,and Fernando from Tenacious Heat and Ventilation and his new company Victoria Indoor Air Quality. It has been a pleasure to work with all of you and I look forward to updating and marketing all of your sites for years to come! |
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| Email Marketing
Can be very effective and does not have to be spam. We know how to do it! |
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| Viral Marketing Using sites like facebook, my space, and craigslist can be very effective tools. l |
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Search Engines
Still the greatest single way to generate traffic to your web site. |
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Every company has different goals, budgets, and business philosophies. But one thing they all have in common is to make the most amount of profit with the least amount of risk. I have always been a designer that designed from a business perspective. Dumping thousands of dollars into an internet development project does not make sense without a tangible return on investment. The internet is a competitive place where the strong and smart don't just survive they thrive. |
| What works for one client is likely not going to work for another unless they are in precisely the exact same industry. A real estate agent or developer with sizable margins can make a web marketing program profitable faster than someone who sells widgets with a one dollar mark-up even if that mark up represents a 500% mark up. So it is important to develop business strategies that deliver sales and pay for themselves as quickly as possible. |
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SEO stands for Search Engine Optimization, or in my case Search Engine Optimizer! There are essentially three ways to market a web site on the internet using search engines. The first is using pay per click, which is buying the vast majority of visitors through Google's ad words program or Overture's keyword advertising program which powers Yahoo's pay per click campaigns. Then there is pure search engine optimization. Which |
| takes the search keywords that you want to rank high on the major search engines with and optimizes each individual page to target visitors seeking that particular keyword. This is an ever evolving science and to be done right takes an advanced level of skill and expertise in the latest in search engines indexing practices. The last method, is probably the most common it is a hybrid approach that sets a manageable pay per click budget with a medium intensity search engine optimization program. The results are strong positioning combined with targeted leads at a cost that can be easily managed. Contact me for more info. |
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